David Oyarzun, María del Puy Carretero, Amalia Ortiz, Alejandro García-Alonso

2010 - Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships

Book chapter

Authors by signature order:

David Oyarzun, María del Puy Carretero, Amalia Ortiz, Alejandro García-Alonso

Editorial:

IGI Global

Editors:

Barbara L. Ciaramitaro

Publication year:

2010

Start page:

1

Final page:

15

ISBN - ISSN:

978-1616928087

Publication name:

Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships